6 Things To Update On Your Website At The End Of The Year
We’re days away from a fresh new year (we can hardly believe it) and we’re ready to start 2022 strong! If you have some extra time on your hands over the next few days, it’s the perfect time to make some simple updates on your website so you’re ready to go for new clients, customers, and growth in the new year. We put together a list of 6 things to update on your website to help you start the year refreshed and ready to go.
6 Things To Update On Your Website At The End Of The Year
1. Add a Brand Bio: a clear one-sentence statement to your homepage & footer.
Have you ever scrolled through someone’s website with no idea what they do, who they are, and what they offer? Chances are you didn’t stay on their website long or make a purchase from them. It can be hard to communicate what makes your brand unique and different from your competitors in a short and simple way.
This is where our Brand Bio formula comes in. A Brand Bio is a one-sentence statement that tells your clients or customers exactly what you do within seconds of landing on your website. When people know what you do, they’re more likely to make a purchase from you, recommend you to their friends, and remember your brand or business. Help your potential customers know exactly what you do within 3-5 seconds of landing on your website with our easy Brand Bio Formula.
2. Update Your Testimonials
The end of the year is the perfect time to update your website with new testimonials, reviews, and positive feedback that you’ve received from clients or customers over the year. Testimonials help you boost your credibility and share your experience with your website visitors, which means they’re pretty important! If you have testimonials featured on your website, swap out the old ones with recent reviews from the past year. Your testimonials will help potential clients know what to expect when they work with you in 2022.
PRO TIP: If you want to add a testimonial slider to your Squarespace website, here’s our quick how-to guide that will walk you through it.
3. Update Your Portfolio To Showcase Your Most Recent Work
Similarly to your testimonials, you’ve had an entire year of new projects under your belt. If your portfolio is out of date, be sure to update it with projects from the past year. You can start the new year confident that potential clients are seeing your most recent work. If you’re busy like us, this one can be especially difficult to keep up on throughout the year— which makes the new year the perfect reason to finally check this off your list!
4. Raise Your Prices Or Refine Your Services Page
To be honest, we could write a whole blog series about charging your worth and the importance of raising your prices as your experience grows— but we’ll save that soap box for another time. If you’ve been considering raising your prices, the new year is the perfect time to do it! Another year has passed, which means you have even more experience and value to offer. It's also a good idea to refine your services page if you're removing or adding services in 2022.
If you have too many services and you want to refine what you’re offering (or you’re overwhelmed doing work that you don’t love), it’s a good idea to niche down your business. It may sound counterintuitive to offer less, but that’s actually a huge step in growing your business moving forward (we’re speaking from experience here). If that sounds like you and you’re not sure where to begin, download our free Narrow Your Niche Formula. We’ll walk you through step-by-step to identify where your hobbies, passions, expertise and clientele meet to narrow your niche and grow your business.
5. Add Or Change Your Email Opt-In
An email opt-in is something you offer in exchange for adding someone’s email address (and possibly other details like first and last name) to your email list. An example would be a discount code, a freebie, a download, free shipping, etc. For our business, we offer free downloadable worksheets and checklists. The key about an email opt-in is that you are offering something of value in exchange for someone’s contact information.
Let’s back it up for those of you who may be thinking, “WAIT, What’s An Email Opt-In?” or “Why Do I Need An Email List??” or just “HELP!” Check out our blog post on the 5 Best Reasons To Start An Email List. If you don’t have an email list yet, there are huge benefits to starting one— and the new year is the perfect time to start something new!
If you already have an email opt-in, take this time to refresh what you’re offering to attract new subscribers and offer even more value to your audience.
6. Update Your Images
Give your website an instant refresh by updating your images. This is a simple and easy way to make your website feel new without doing a major overhaul. If you have brand photography, update your old images with your most recent photoshoot images. If you don’t have photography, don’t worry! You can find free dynamic stock images that fit your brand on websites like Pexels or Unsplash (two of our favorites).
If you have it in your budget, the start of the year is a great time to schedule a new brand photoshoot. If you’ve been on the fence about whether or not it’s worth it, here’s our list of 5 Benefits Of A Custom Photoshoot For Your Brand. Carefully curated imagery in your brand and on your website can set you apart from your competitors, instantly establish the mood of your brand, and attract your ideal client all at once. Plus, from a practicality standpoint, images on your site break up content so information is easily digestible and creates a visually stimulating experience.
The Wrap-Up
The end of the year is the perfect time to make updates to your website! When the new year begins, you’ll be ready to attract new clients and customers and start reaching your goals for 2022. If you need additional help with updating your website, here are a few other articles to get you started!
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