5 Ways To Brainstorm Video Ideas for Your Niche
If a picture is worth a thousand words, just imagine what a well thought out video could shout from the rooftops about your business. From Instagram Reels to TikTok and YouTube, video is one of the top performing marketing and content types to grow an online presence! If you haven’t started using videos as part of your digital marketing strategy, here are some facts that should inspire you to start shooting more video content.
Using videos in your digital marketing strategy is successful because...
Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot, 2020)
54% of people want to see more video content from marketers.
Promotional videos and brand storytelling are the most common video types created by marketers. (HubSpot, 2020)
87% of video marketers say that video has increased traffic to their website. (Wyzowl, 2020)
80% of video marketers claim that video has directly increased sales. (Wyzowl, 2020)
(Source: https://www.hubspot.com/marketing-statistics)
Even with all of those stats telling you that video should absolutely be your next move, we know that starting a video strategy with your digital presence and social media can be a little intimidating. Don’t worry we got you!
The first step is to have a plan in place by brainstorming an idea list of video ideas you can make for your business. If you need a little help getting started with this, we’ve got 5 ideas on how to brainstorm new video content for your business.
5 Ways to Brainstorm Video Ideas for Your Niche
1. Ask your audience what they want to see from you.
With this first idea generator, you’re going to poll your audience to find out exactly what they want from you. You could do this by asking in a Question & Answer box on Instagram Stories, or even answer questions that commonly come to your email inbox.
2. Repurpose your popular content or posts.
Don’t fix what isn’t broken! If you’ve already had a content strategy in place, you can utilize content you’ve already made and make more videos. Take a look at which blog posts or Instagram posts were more popular than others, and then re-package that info into a Reel or TikTok video.
Analytics are key here. You’ll want to pay close attention to what’s already performing well and what people are responding to and do more of that. There are so many ways to deliver information and simply switching up the format could breathe new life into that same info by presenting it in a fun, punchy and trendy way that still gets your message across!
3. Study other Reels and TikToks for trends and ideas.
There are always new trends emerging that you can participate in. The key here is to be inspired by what others are doing and put your own creative spin on the trend. There are endless ways to make something relevant to your particular niche or audience. You can try replacing the info being presented in the clip with facts about whatever service you offer. Or maybe shed light on an often overlooked feature or part of your industry.
Always try to put your own unique spin on what you see so you're truly creating content. People will also associate you with being an original when you approach re-creating trends this way and who wouldn’t want to be known as a trail blazer?
PRO TIP: Use trending music and sounds! Your videos are actually more likely to be viewed if you use trending or viral sounds rather than obscure sounds or audio. If you’re doing a voiceover or filming a talking head video, you can still use a trending sound in the background of your video, and the algorithm for Instagram and TikTok will push it out to more people because that sound is hot at that moment.
4. Use a search engine database for new ideas.
One amazing tool for trying to think of new content ideas is a website called Answer The Public. It’s a search engine database that collects information of what’s typed into Google, and then quickly cranks out every useful phrase and question people are asking around your keyword. All you have to do is type in your niche, your expertise, or some keywords in your industry and you’ll get a web of questions people have asked google about your subject.
5. Use common video content types to get started.
If you’re really stretched for time in this brainstorming process, there are a few “old faithful” video types you can turn to in a pinch! These common video content pieces are great for small businesses and entrepreneurs:
A day in the life / behind the scenes of your business
Tips on how to use your product or service offering (PRO TIP: This makes you look helpful and promotes your offerings!)
Share a hack or a tip that relates to your industry
Explain your “why” or your heart behind your business
Share 3 ways to improve your _____ that relates to your industry
The Wrap Up
With these simple steps you can automate you’ll never run out of video content ideas. Get creative, have fun and most importantly, let your personality shine!
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