Custom Squarespace Website Design For Brand Consultant & Copywriter
We are so excited about our most recent website design project for Brand Consultant & Copywriter, Allison Smith. We thoroughly enjoyed hearing Allison’s vision for her new website and working on making it come to life. After creating her logo and brand color palette, we chose our vault template The Studio, for Squarespace to be the base for her design. Then we restyled it to showcase her brand vibe and vision: MODERN, MINIMAL & SOPHISTICATED.
“ I was thrilled to find Go Live, who made the seemingly impossible happen! What a seamless experience, and the team is incredible to work with!”
GO LIVE: WHERE DID YOUR PASSION FOR THE INDUSTRY OR CRAFT START?
Allison: MANY years ago, I had a position in a marketing agency, which I loved. When I had m y daughter, I decided to stay home with her for as long as possible, so I left the agency life behind. When it eventually came time to go back to work, I decided to make a radical change- I followed in my mum's footsteps and became a nurse. For 10 years, I worked on a specialty unit assisting surgeons with diagnostic and surgical procedures, which was amazing. But I really missed the creativity and expression of the marketing world. I started researching my options, and almost by fluke I came across an amazing group of copywriters/brand & marketing experts. I was thrilled, and dove in; taking courses, find ing mentors, absorbing as much as possible-and finally started my own business. Two year down the road I have joined an incredible Mastermind of talented copywriters, and with their encouragement I decided to take the plunge and niche down to serving Plastic Surgeons, Dermatologists and Medical Spas. It's what I know and love!
GO LIVE: DID YOUR EDUCATION HELP PREPARE YOU FOR THE INDUSTRY OR FOR STARTING YOUR OWN BUSINESS? OR ARE YOU SELF-TAUGHT?
Allison: My nursing career is instrumental in serving my niche, but as far as the business/marketing end of things goes, it has been MANY years since I was in this field so it has been a huge learning curve! Fortunately I belong to this fantastic group of like-minded people, and we help and support each other.
GO LIVE: WHAT’S THE HARDEST LESSON YOU’VE LEARNED IN YOUR BUSINESS?
Allison: Being an entrepreneur can be a very scary thing! Believing in yourself, putting yourself "out there" and overcoming imposter syndrome when it rears its ugly head have been some of the most difficult aspects of striking out on my own.
GO LIVE: WHAT DO YOU WISH SOMEONE WOULD HAVE TOLD YOU WHEN YOU STARTED OUT?
Allison: 10-12 hour days (or longer!) are not sustainable! Self care is crucial, burnout is very real and very avoidable. Organize your days carefully, and set boundaries with your time. Also, just keep it simple.
GO LIVE: WHAT WAS THE MOMENT YOU HAD WHEN YOU SAID, “I SHOULD DO THIS” OR WHAT MADE YOU TAKE THE JUMP INTO WORKING FOR YOURSELF?
Allison: To be perfectly frank, not only did i feel that something was missing in my career, (as much as I loved nursing) but it was also time to make a change. Sadly over-work and bullying are rampant amongst nurses, so it was self-preservation as well. And this way, I can make use of the two skill sets i have developed over the years, and have created a brand and a business that lean heavily into both!
GO LIVE: WHAT THINGS HAVE YOU GAINED / DO YOU HOPE TO GAIN IN YOUR LIFE FROM FOLLOWING THIS DREAM?
Allison: I love the fact that I am still able to help people, albeit on a different level. I have also made a radical lifestyle change; from a strict and regimented nursing rotation to a self-directed schedule! My life has become far more flexible.
GO LIVE: WHY DID YOU ULTIMATELY DECIDE TO WORK WITH US FOR YOUR RESTYLE OR CUSTOM DESIGN?
Allison: Because of my rebrand, I needed a beautiful new website but I was also a little under the gun time-wise. I genuinely thought that was an impossibility- those two things are at complete odds with each other. I was thrilled to find Go Live, who made the seemingly impossible happen! What a seamless experience, and the team is incredible to work with.
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