Clean And Edgy Squarespace Design For Real Estate Investor
Candle Lockett is a real estate investor, rehabber, and online educator. She is passionate about helping others build wealth and create passive income through the power of real estate.
One of our main goals for this project was to showcase how Candle’s brand and business has evolved and grown. We chose The Method Template for Squarespace as the base for her Restyle Design. To completely switch up the look of her previous site, we chose an editorial style that organized her content in a seamless and digestible way. We also incorporated strong typography to give it a bold and playful vibe.
Q&A with Candle Lockett
What is your expertise or claim to fame?
I help beginning real estate investors get financial freedom just by using real estate. I love to to talk about it on my podcast, I sell it, I flip it and hold real estate, and of course I blog about each experience. I love my life in real estate!
...see what I did there. :-)
What’s the hardest lesson you’ve learned in your business?
Staying focused and remembering "your why". In the digital content world., there are so many bells and whistles. It becomes an information overload and makes anyone not want to do anything. If you remember your why you will get instant clarity and it's easier to know what your business needs and what it doesn't.
What does it mean to you to redesign your website?
The growth I've developed personally and in my business is now reflected through my new blog. I look at my new website in amazement of how much my business has grown. I was afraid to tell people about my experience in real estate and how I could help people so I would hide behind my name. My new site is bold and I am so happy to share what I love with the world.
Why did you ultimately decide to work with GoLive?
I just happened to do "the best Squarespace templates" google search 11pm on a Saturday night because I was doing a redesign on my old blog. I could never embrace the look my freelance designer was creating. It didn't reflect the growth of the business. I actually sent a screenshot to the designer a page on GoLive not knowing they were actually web designers. I thought it was just a blog showing other designer's work. I was disappointed with the design the freelancer sent so I returned to GoLive to compare the work and get more ideas. It was then I noticed GoLive could help me redesign and rebrand and the rest is history! I felt like it was fate I found GoLive, they were just waiting on me to take the leap!! I am so glad I returned to their site.
Anything else you’d like to get off your chest?
GoLive stuck to their promise! I had a new site in 5 days and it's AMAZING!! I am grateful I had the opportunity to work with GoLive. The day my designer completed my internal pages it felt like Christmas morning. Extremely professional, prompt, the best communication. THEY ARE A TEAM, and they are partnering with you to help your business succeed and grow your brand. They make me want to start another business so I can use them again...lol. no seriously. They are that good.