Movement REV Is Live On Squarespace
Anna is the founder of Movement REV, an athletic trainer, movement educator and so much more! She needed a new home on the web so that her brand fit her inspiring personality and lifestyle. We did a Restyle with her on the Always Template to be able to give her homepage actionable, sellable calls to action to her courses and services.
Anna wanted her site to be inspiring and dreamy, so we used a soft color palette and flowing watercolor textures to reinforce this vibe. For the color palette, we pulled purples and blues to create the feeling of a sunset throughout her site. Anna had some beautiful professional beach photos, so that matched the mood of the site perfectly! Anna loved the logo design and said it perfectly embodied the strong but soft energy that she wants her brand to create.
"Building my own business and brand has been a lesson in stepping out of my comfort zone and being seen. It teaches me to not play small, to see the huge value in what I have to share, to know deeply that my approach is unique, and that needs to be shared with the world."
GO LIVE: WHERE DID YOUR PASSION FOR THE INDSTURY OR CRAFT START?
Anna: I have always loved caring for people, sports and movement of the body, art, design, and learning. My career as an athletic trainer in a unique niche has allowed me to blend all of that together. I am in constant awe of the human body and mind, and what they are capable of!
GO LIVE: DID YOUR EDUCATION HELP PREPARE YOU FOR THE INDUSTRY OR FOR STARTING YOUR OWN BUSINESS? OR ARE YOU SELF-TAUGHT?
Anna: Education is a huge part of who I am and what I do. I am lucky to have been able to learn from some of the best in the sports medicine and sports science world since the beginning of my career. I started my career at EXOS (formerly Athletes Performance) where I was not only exposed to world class people, equipment, athletes, and results, but I was a part of the team that grew the company from less than 20 people to over 4,000+. That not only prepared me to be the best sports health care provider and educator, but set me up for success as a business owner. I learned early on what is controllable—staying true to the core values of creating authentic, meaningful relationships with customers, to always be learning and growing, how to create a team, and how to provide immense value to others.
GO LIVE: WHAT’S THE HARDEST LESSON YOU’VE LEARNED IN YOUR BUSINESS?
Anna: I am used to being the person behind the scenes, the asset to the team, the support, and the advisor. Building my own business and brand has been a lesson in stepping out of my comfort zone and being seen. It teaches me to not play small, to see the huge value in what I have to share, and to know deeply that my approach is unique and it needs to be shared with the world.
GO LIVE: WHAT DO YOU WISH SOMEONE WOULD HAVE TOLD YOU WHEN YOU STARTED OUT?
Anna: I wish someone would have told me to speak up more, to open up and be the person that initiates an introduction, a conversation or a new relationship. I missed out on the opportunity in college to connect with some of the best coaches and sports performance staff in the world because I did not have the courage to walk across the hallway and introduce myself.
GO LIVE: WHAT WAS THE MOMENT YOU HAD WHEN YOU SAID, “I SHOULD DO THIS” OR WHAT MADE YOU TAKE THE JUMP INTO WORKING FOR YOURSELF?
Anna: In the last couple of years before I started my own business, I was pretty burned out on work and life. I had thought I needed a change of focus at work and was going to be switched to a role that was more focused on creating content and education versus hands-on athlete care. In the interim between switching roles, I was asked to spend three months only taking care of athletes, without the responsibility of managing the department or other employees. It was the first time in seven years that my focus was only on caring for the athletes. In those months I felt more like myself than ever before!
It took eight months of rest and self love to feel that spark to dive fully back into work, and four years later I am still creating my dream, with the foundation being to not lose sight of taking care of myself. I know now that I am my best and most present with my athletes and colleagues when that is a priority. My core values are the same today as they were when I started: to always be learning, changing, and growing personally and professionally, to create meaningful relationships, and to be of service to others through caring, sharing, and showing love and kindness.
GO LIVE: WHAT THINGS HAVE YOU GAINED / DO YOU HOPE TO GAIN IN YOUR LIFE FROM FOLLOWING THIS DREAM?
Anna: I am more fulfilled and present in each day. I have more gratitude for the opportunity to learn, grow, and share with others. I have more appreciation for each day, and what I need in order to feel happy and fulfilled. I hope to be able to impact more and more people so that I can help them help themselves by teaching them how much our body, mind, and spirit is capable of when we cultivate awareness.
GO LIVE: WHY DID YOU ULTIMATELY DECIDE TO WORK WITH US FOR YOUR RESTYLE OR CUSTOM DESIGN?
Anna: I have been following Go Live HQ and Promise on Instagram for awhile now, thanks to Jasmine Star and Social Curator. The people, the brand, the work, and the quality of Go Live resonated with me. I believed Go Live could best bring to life my vision for how to illuminate who I am and what I do through my website. From the beginning it was very clear on what they could offer and the timeline in which it could happen. That has made the entire process so seamless!
GO LIVE: ANYTHING ELSE WE SHOULD KNOW OR YOU WANT TO GET OFF YOUR CHEST?
Anna: I am BLOWN away by how wonderful this experience has been. The Go Live team has exceeded all of my expectations. The women I have worked with have made me feel like I am their only client—that I am their number one priority. Every step of the process has been clear, supported, and organized. They do such an amazing job listening and capturing who you are and what you want. AMAZING. Nothing short of amazing. I am so grateful I decide to work with you all!
See Movement REV Live On Squarespace
Follow Movement REV on Instagram to keep up with her active life!
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