Elegant And Romantic Custom Squarespace Design For Midwest Photographer
ABOUT THE CLIENT
Erika Aileen
Erika is a Midwest-based wedding photographer. Her passion for weddings and the magic of photos began when she was a little girl and would flip through the pages of her parent’s wedding album. One day she decided to leave her 9 to 5 and pursue her dreams. Since then, she's grown her business in the Midwest (and beyond) and specializes in capturing effortless wedding imagery.
ABOUT THE DESIGN
The main goal for this completely Custom Project was to create a visual representation of Erika’s brand that would attract her dream clients and showcase her stunning photos. With that in mind, we chose a neutral and rich color scheme, incorporated custom and unique floral graphics, and image collages. All these elements came together to showcase the effortless and elegant feel of the brand.
“I’ve been following GoLive since its inception. Their reputation for excellence as well as their fast timeline (hallelujah) made me finally decide it was time!”
Q&A with Erika Aileen
What is your expertise or claim to fame?
My expertise is creating effortless wedding imagery for couples in love. Forget the overly posed or dramatic, I create an environment for my couples where they can be themselves as I artfully direct them.
What’s the hardest lesson you’ve learned in your business?
I haven't mastered this lesson, but I have grown a ton in it. Don't consume yourself with comparison and validation from others. I left a successful corporate job to be a full-time wedding photographer and that raised a lot of questions. But I live in my purpose by serving others, not by comparing myself to them.
What does it mean to you to redesign your website?
It means that the face of me and my business online finally is an accurate representation of the values I seek to embody, both aesthetically and in the verbiage.
Why did you ultimately decide to work with GoLive?
I've been following GoLive since its inception. Their reputation for excellence as well as their fast timeline (hallelujah) made me finally decide it was time!
