Cinematic, Artsy and High-End Squarespace Site For Digital Documentary Series
ABOUT THE CLIENT
Storyteller,
Kristen Aldridge
Kristen is an Emmy-winning journalist and brand storytelling expert. She has over two decades of experience in the media industry and we had the pleasure of designing her personal website. This time, she came to us to design the website for her latest project, How Brands Are Born, a new digital series featuring the origin stories behind the world's most impactful brands. For which she is the creator, director, producer and host. Talk about serious GIRLBOSS.
ABOUT THE DESIGN
For this project, to goal was to create a brand identity that incorporated Kristen’s high-end vibe but also mixed in the film-esque, artsy vibe of this docu-series. Our team got to work on a Restyle of our Curate Template For Squarespace. To bring a more dynamic vibe to the Curate layout, we used screenshots from her videos and ripped paper backgrounds layered with old photographs that had a grain/dust effect. All those elements made this design unique and gave it the cinematic, high-end and artsy vibe.