When we first chatted with Alexis, of localtourist.us, and saw her mood board we instantly knew that this site was going to be unique TKO. Her mood board had soft colors along with neon colors, bold typography, some 90's references and an overall whimsical feel to it. The overall vibe we were going for was edgy with white space and not overly serious (which we loved)! Her goal for the site was to feel like a destination for people who want to take a different path when traveling. They’re not into the touristy stuff and want to explore their destination in a unique way. She had such a clear idea of who her ideal customer is and that served as the driving force throughout the entire process!

We loved designing images for her carousel! Alexis mentioned that she wanted a carousel featuring the latest blog posts and she loved what we had done for the Create & Cultivate site. We used more than one image and funky shapes & used an icon for the category and included other funky little shapes. We also absolutely loved designing the icons for each category! How we used a Converse shoe for “style” and wayfarers for “the locals.” Alexis and our team had a blast bouncing ideas off of each other. Alexis loved the icons we created and the little touches of 90's style like the drop shadows on the buttons and boxes. She loved how this felt like early internet days meets Nylon magazine and we both agreed that her ideal customer is going to love all the little details of the site. Everything about the site is a little bit funky, playful and doesn’t take itself too seriously! Congrats Alexis!!

Wondering what to use as your image? It's a great idea to use your logo or a small portion of your logo. The image is displayed very very VERY small, so using a portion like a "+" sign, heart, one letter or the initials will translate better at this small size. Less is more to have an impact! We would also recommend using the accent color from your color palette. Check out our favicon above in your browser, we've used only the "G" from our logo and made it stand out by placing it in a colored circle.

Depending on the platform your are using, favicons are usually in the .png or .ico format. If you need to create a favicon in the .ico format, just take your .png and upload it to the favicon converter (http://www.favicon-generator.org/). Favicon images work best across all browsers when sized between 100px × 100px and 300px × 300px, though they display at 16px × 16px. These are the standard favicon dimensions, and while some browsers support larger favicon files, all will support that size.

If you are using Squarespace, here is a tutorial on how to connect your favicon image to your site.